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e&’s Commitment to Responsible AI

At e&, we're dedicated to harnessing the power of AI for good. To ensure ethical and responsible AI practices, we've adopted 8 core principles that guide our development and deployment of AI-powered products and services. By adhering to these principles, we strive to create AI solutions that are beneficial to society and align with our core values.

e&’s 8 Responsible AI Principles include:

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Clarity of Purpose

We ensure our AI efforts are purpose-led and aligned with our broader organizational vision, mission and values.

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Transparency

We prioritize transparency by providing clear explanations of AI decisions and ensuring users are aware of their interactions with AI systems. We inform users about the capabilities of AI, it’s limitations, and their rights as a user.

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Human Agency and Oversight

We ensure that Al systems are developed and used as tools that serve people, respect human dignity and personal autonomy, and function in a way that can be appropriately controlled with human oversight.

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Accountability

We implement mechanisms to ensure responsibility and accountability for our Al systems.

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Technical Robustness and Safety

We create robust Al systems to minimize unintended and unexpected harm and unlawful use of AI by malicious third parties.

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Diversity, Non-Discrimination, Fairness

We ensure that our AI systems are diverse and promote equal access, gender equality, and cultural diversity while preventing discrimination and bias. 

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Privacy and Data Governance

We ensure that the AI system development process and usage follow current privacy and data protection rules while processing data to meet the highest standards of quality and integrity.

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Social and Environmental Wellbeing

We promote sustainable and environmentally friendly AI while monitoring and assessing the long-term impacts on individuals and society.