Products And Services

etisalat by e& and MoE celebrate 51st UAE National day

02 Dec 2022

• Launches special services to support the National programme for SMEs
• Discounts up to 50 percent on telecom and ICT services
• Exclusive offer available for members of MoE’s National Programme for SMEs
• Register on to avail all benefits

Dubai:  Etisalat UAE, branded as etisalat e& in collaboration with Ministry of Economy (MoE) today announced the launch of a special programme for the Emirati startup registered at MoE’s National Programme for SMEs along with discounts of up to 50 percent as part of the celebrations for 51st UAE National Day.

These exclusive services are part of etisalat by e&’s contributing efforts as one of the key partner of the National Programme for SMEs. The programme established under the ministry is aimed at providing entrepreneurs and SMEs a platform for them to connect and access several services and initiatives available to bring them immense growth in their journey of success and access to local market through partnerships between government and private sectors.

This initiative from etisalat by e& will support Emiratis to kick start their business as it will deliver an all an all-inclusive compilation of services ranging from company formation and business setup services, digital solutions, ICT services, telecom essentials and many more. Members of the Emirati Startup programme also get access to a dedicated business consultant, along with special offers on all business setup services and admission to events held for the growth of the business community.

H.E. Abdullah Al Saleh, Undersecretary of the UAE Ministry of Economy, said: “We have always strived to empower Emirati entrepreneurs and companies to build and contribute to the new economic model based on diversity, innovation and sustainability. This was led by focusing on the competencies and following the directives of the wise leadership that are in line with the objectives and principles of year of the fiftieth and the UAE Centennial 2071.”

"The ministry has continuously worked with all its partners from the public and private sectors here locally and globally, in order to support the growth and development of Emirati SMEs. This partnership provides a platform allowing them to communicate and benefit at the same time providing them with the best experiences and access to plenty of opportunities.”

His Excellency further indicated that the partnership with "etisalat by e&" will provide Emirati entrepreneurs and SME owners registered in the National Programme for SMEs with special access to services and initiatives  to enhance the growth and development of their businesses. It will also provide incentives that enhance the competitive capabilities supporting the efforts of the Ministry to achieve the country's ambitious vision of maximising the contribution of the SME sector and entrepreneur community towards the country's GDP.

This initiative will support Emirati entrepreneurs by offering them a comprehensive range of services ranging from company formation, digital solutions, ICT services, communication basics and many more. Members of the Emirati Startup Programme can also access specialised business advisory services, as well as special offers on all business start-up services, events hosting in the business community events, and more.

Esam Mahmoud, Senior Vice President, SMB, etisalat by e& said: “This is a great way to celebrate such a milestone celebration for the country and support our growing Emirati startup community in the country. As part of the National programme for SMEs this gives another opportunity to contribute to the UAE leadership’s vision of empowering the next generation to be leaders of tomorrow.

“In this age of digitalisation, start-ups need all the support they can get to run a business that creates value for the communities and the country. We are here to support them in their digital transformation journey by giving them access to our customised innovative digital solutions and dynamic communication tools according to their business needs. We are proud to be working with the Ministry of the Economy and also looking forward to boosting a burgeoning start-up ecosystem with the launch of these special services that will digitally enable young companies supporting the growth and success of these next-generation businesses.”

The new service will also include a business proposition that will meet the digital needs of businesses including mobility  plans. In addition to the package, the startup community will also enjoy 50 percent discount for telecom and ICT services

The Emirati Startup programme will support the growth of the startup community as well as the entrepreneurial mindset in the country offering an integrated suite of incentives for budding entrepreneurs.

Further information on the special programme from etisalat by e& can be obtained from and for arabic

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.