Thought leadership

Etisalat presents a digital future & beyond at GITEX

06 Dec 2020

• Convergence of 5G, AI, big data and IoT at the global technology show
• Demos making their presence for the first time globally in transport, retail, healthcare, education, fashion & entertainment

Dubai: Etisalat today welcomed all visitors this year at GITEX Technology Week 2020 to witness the convergence of 5G, AI, big data and IoT with digital showcases that will take technological innovations to a new height and bring transformation in every industry and the lives of customers from all walks of life.

Dr Ahmed Bin Ali, Group Senior Vice President at Etisalat, who took the media on a tour of Etisalat’s stand, said: “Etisalat’s presence at GITEX this year signifies the increasing relevance technology and modern telecommunication services play in our lives and especially during the pandemic. All the solutions present on the Etisalat stand provides visitors an insight on the positive impact futuristic technologies will have in business, entertainment, education and all segments of the society. The focus this year will continue to be bringing together disruptive technology solutions from across verticals aimed to empower every segment of the society.”

The event's main focus will be highlighting a new era of communication in the region and globally encompassing 5G solutions and technologies enabling connectivity solutions for the future. Visitors will experience the future of mobility, retail, healthcare and use of technologies like robotics, AI, virtual reality, analytics across these verticals with a profound and positive impact on the different segments of the society.

In ‘Future Transport’ Etisalat will take you on a journey and the possibilities in future mobility with 5G connectivity in commercial and regional as well as inter-regional aerial transport. With 5G and high latency, the landscape of mobility is radically going to change with the converging of technologies. There are innovations from leading global technology leaders like Hyundai’s Uber Taxi to private autonomous all-electric human carrying Aircar also showcasing industry stalwarts like BMW’s futuristic concept in mobility.

Healthcare and assistive technologies on the stand provide insights on how technology can transform this sector with cloud, IoT, M2M, AI, blockchain and state-of-the-art connectivity including 5G, with innovative and cutting-edge healthcare solutions from all around the globe. Autonomous and visual technologies for the differently-abled, frictionless retail solutions for the smart pharmacy store and 3D medically approved technologies make a presence on the stand.

The other showcases that are a standout this year are mainly robotics with humanoids Jen and Adran interacting with visitors, future of e-learning during COVID times, smart retail highlighting checkout solutions, F&B section, connected fashion and a retail dashboard. Smart Home also makes a presence with LG’s ThinQ technology and Tonal Gym. For business and industry solutions highlight how enterprises can improve efficiency while working from home at the same time remaining connected.

The stand showcases how digital technologies and solutions in the future, enabled by Etisalat’s robust network, that will work in tandem with the customers’ ever-evolving lifestyle and the needs of corporate industries, including businesses, transportation, healthcare, education and many more.

Etisalat will offer a glimpse of the exciting future through a range of advanced solutions and concepts, from robotics to digital applications and virtual reality experiences, all these can be experienced firsthand in Etisalat’s stand at Za’beel Hall of Dubai World Trade Centre.

GITEX Technology Week 2020 brings technology leaders and stakeholders from across the globe to share their experiences in innovation set to transform every industry. The global event will set the pace for the region to kick start industry events and activities in the region and around the world.