Products And Services

All-new ‘Freedom Live’ postpaid plans in UAE

10 Feb 2023

Dubai:  Etisalat UAE, branded as etisalat by e&, today announced the launch of its new Freedom Live postpaid plans, which offer great value through Content Passes designed to meet the growing customer demand for seamless access to music, mobile games, videos and social media through etisalat by e&’s state-of-the-art mobile network.

Content Passes offer a unique value proposition for postpaid customers by combining telecom and digital services. They have been created in collaboration with popular local and global digital brands such as Anghami, JioSaavn, TIDAL, PUBG Mobile, Arena Play, Amazon Prime, SWITCH TV, STARZPLAY, Shahid VIP, GoChat and many others.

The new Freedom Live plans will offer unbeatable value with a combination of minutes, plenty of local data (up to unlimited data), rich data roaming allowances and free Content Passes with dedicated content data. Keeping with the theme of offering exceptional customer experiences, customers will also enjoy a Smiles Unlimited Buy 1 Get 1 Free subscription, 100 UAE Wi-Fi hours and GoChat access with unlimited data, including free GoChat stickers on select plans.  

"Powered by 5G and the transformation taking place at the heart of digital services, connectivity is now enabling a new era of entertainment, communications and productivity that contribute to the everyday lives of consumers," said Khaled El Khouly, Chief Consumer Officer, etisalat by e&, "We are focused on reinventing the consumer experience including the way it is delivered and consumed. The launch of 'Freedom Live' underlines our efforts to develop and market our digital services as well as orchestrate an ecosystem in which we integrate our own products with those of our partners and create tailored propositions that will truly delight our customers"

More information on the new Freedom Live plans can be found at

Etisalat Group has changed its brand identity to e&, effective on February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by Group’s main business pillars.

The telecoms business currently continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximizing value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail and financial technology. e& enterprise focuses on maximizing value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximizing shareholder value and strengthening the Group’s global presence.