Products And Services

etisalat by e& teams up with Amazon to offer eero and Echo devices

22 Jun 2022

• Amazon Echo Dot, Echo Dot with clock, Echo Show 5, Echo Show 8, and Echo Show 10 to become available at Etisalat UAE retail outlets in the coming months
• Alexa powers the Echo device family—just ask Alexa to read the news, answer questions, recite the Holy Quran, as well as control compatible smart home devices.

Abu Dhabi, UAE - Etisalat UAE, the telecoms pillar of e& (previously known as Etisalat Group) in the UAE, today announced that it is teaming up with Amazon to offer eero devices for the first time in the country. Starting today, eero 6 and eero Pro 6 Wi-Fi mesh devices will be available for customers to purchase at Etisalat UAE retail outlets across the nation. In the coming months, Etisalat UAE will also offer Amazon’s range of Echo smart home devices.

The launch follows e&’s recent unveiling of “etisalat by e&” as the new brand identity for Etisalat UAE, in line with the Group’s positioning as the global technology and investment conglomerate that digitally empowers people and societies. This illustrates the company’s continuous efforts to provide creative offerings that best support its customers’ requirements and enhance the customer experience.

The collaboration with Amazon will also involve Etisalat UAE’s subsidiary Solid that will manage the logistics and distribution of eero and Echo devices for Etisalat UAE’s retail outlets,  in addition to working with eero that will provide after sales support for its Wi-Fi mesh devices.

The eero 6 series is a whole home mesh Wi-Fi system delivering fast, secure Wi-Fi across the home. Offering Wi-Fi 6 technology and support for more than 75 simultaneously connected devices, eero’s mesh technology uses multiple eero devices to blanket an entire home in reliable broadband coverage. With a built-in Zigbee smart home hub, eero 6 and eero Pro 6 eliminate the need for a separate Zigbee hub. After you link your eero and Amazon account, Zigbee devices such as smart lights, locks, plugs, and other compatible devices can connect directly to the consumer’s eero network.

The eero 6 series is also convenient for customers to set up —simply unplug the old router, connect your eero 6 device to the modem and then sign in to the app.

Ideal for homes with gigabit internet connections, a single eero Pro 6 is a tri-band, high-performance mesh Wi-Fi 6 router with two Ethernet ports and a built-in Zigbee smart home hub. A single eero Pro 6 covers up to 190 square metres. A two-pack includes two eero Pro 6 routers, covering up to 320 square metres. An eero Pro 6 three-pack includes three eero Pro 6 devices that are interconnected with a wire or wirelessly to cover up to 560 square metres (additional Ethernet cables sold separately).

Designed for homes with internet connections up to 900 Mbps, a single eero 6 is a dual-band mesh Wi-Fi 6 router with two Ethernet ports and a built-in Zigbee smart home hub. A single eero 6 covers up to 140 square metres. An eero 6 two-pack covers up to 280 square metres and includes an eero 6 mesh router and the all-new eero 6 mesh Wi-Fi extender. An eero 6 three-pack, which provides up to 420 square metres of coverage, includes an eero 6 and two eero 6 mesh Wi-Fi extenders.

Khaled Elkhouly, Chief Consumer Officer at Etisalat UAE, said: “Customers are always seeking out ways to make their homes more comfortable while enjoying the latest smart technologies and digital experiences. By working closely with Amazon, we will now be able to offer the incredible range of Echo smart speakers and eero Wi-Fi mesh devices at our stores across the UAE, enabling our customers to create fully interconnected smart home networks seamlessly by increasing their Internet of Things (IoT).”

Eric Saarnio, Vice President, Amazon Devices International, said: “We are thrilled to team up with Etisalat UAE to introduce eero devices to customers in the Emirates for the first time. eero 6 and eero Pro 6 are easy-to-use, fast, secure, and reliable whole-home Wi-Fi systems that represent an exciting expansion of our portfolio of devices in the UAE.”

Amazon and Etisalat UAE first collaborated to introduce the Etisalat Alexa skill as part of the recent launch of an all-new, localised Alexa experience in Khaleeji Arabic and the introduction of a range of Echo devices to the UAE. Echo devices are voice-controlled speakers designed entirely around the customer’s voice—they are always ready, hands-free, and fast. Once customers make a request, Alexa will answer questions, play music, read the news, recite the Holy Quran, set timers and alarms, provide sports scores, control lights or air-conditioning at home, and much more.

To purchase eero and eero pro (one-pack) devices, customers can visit the nearest Etisalat UAE retail outlet or business centre, order through or via My Etisalat app. eero 6(one-pack) is available on and eero Pro (one-pack) on

Etisalat Group has changed its brand identity to e&, effective from 23 February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model representing the Group’s main business pillars. The Telecoms business currently continues to operate led by Etisalat UAE in e&’s home market and by existing subsidiaries for international operations, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments. Ramping up the digital services for individual customers to elevate their digital-first lifestyle, e& life brings next-generation technologies through smart connectivity platforms in entertainment, retail and financial technology.

To enable the digital transformation of governments, large-scale enterprises and corporates, e& enterprise focusses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects. e& capital allows the Group to focus its efforts on driving new mergers and acquisitions while maximising shareholder value and strengthening global presence.