Products And Services

etisalat by e& celebrates 10th year with DSF

30 Dec 2022

etisalat by e& celebrates 10th year with Market Out of the Box and discounts at Dubai Shopping Festival

• MOTB theme this year focuses on New York City
• Customers to enjoy discounts of up to 50 percent during DSF on devices and accessories

Dubai: Etisalat UAE, now known as etisalat by e&, is celebrating the 28th edition of Dubai Shopping Festival (DSF), which runs until January 29, 2023, by delivering an exceptional experience this year with more offers and great deals.

The renowned festival which showcases the best in entertainment, shopping, food and beverage experiences for UAE residents and visitors alike, presents Dubai as a multi-faceted must-experience destination.

etisalat by e& will celebrate its 10th year as a strategic partner of DSF's Market Out of the Box (MOTB), bringing the ultimate vibe to the city with exciting entertainment that redefines the shopping experience. The MOTB effortlessly brings together unique retail vendors, homegrown F&B concepts, exciting activities, as well as live entertainment by local and regional artists such as Arqam Al Abri, Suhaib Aleses, Shébani, and more. Etisalat MOTB runs from 19-29 January 2023, at the brand-new location in Dubai Design District (d3). This year, the theme is New York City, with an ambiance and experience inspired by the Big Apple.

etisalat by e& will be offering remarkable discounts of up to 50% off during Dubai Shopping Festival, for residents and visitors looking for the perfect gift this festive and holiday season. Make the most of DSF with these discounts on the latest smartphones, accessories, smart living devices, gaming devices, tablets, laptops, and smart TVs, including Apple products.

Customers can enjoy discounts of up to 25% on smartphones, 50% on accessories, 40% on smart living devices, 30% on gaming hardware, 45% on tablets and laptops, and up to 30% on selected Apple products throughout DSF.

These devices and accessories can be purchased via the My etisalat by e& app and in retail shops in the UAE, with Smart Pay options of up to 24 months for devices priced above AED 500. To learn more about Etisalat's device offerings, visit

Etisalat Group has changed its brand identity to e&, effective of February 2022. Its strategy aims to accelerate growth through the creation of a resilient business model represented by the Group’s main business pillars.

The telecoms business continues to be led by etisalat by e& in the Group’s home market and e& international markets, upholding the Group’s rich telecoms heritage, bolstering the strong telecoms network and maximising value for the Group’s various customer segments.

Ramping up the digital services for individuals to elevate their digital-driven lifestyle, e& life brings next-generation technologies through smart platforms in entertainment, retail, and financial technology. e& enterprise focuses on maximising value through its end-to-end solutions in cybersecurity, cloud, Internet of Things (IoT) and Artificial Intelligence (AI), as well as deploying mega projects, in order to enable the digital transformation of governments, large-scale enterprises and corporates. e& capital allows the Group to focus its efforts on driving new investments while maximising shareholder value and strengthening the Group’s global presence.